It boils down to photography and business -- anyone who knows me can tell you that I can't talk about one without talking about the other. My two day workshops are split about half and half between the two. We will have models and will be doing some shooting, but we will also be talking a lot about business, marketing and pricing.
So here are some of the main points we talk about. It's a lot of information packed in to two days, and we bring in lunch so we don't have to stop learning. We usually have a mix of about half "newbies" and half established photographers. The pre-requisite for this particular set of workshops is that you know how your camera works and how to use it in manual mode. I would highly recommend bringing a light meter along with you!
Style, Philosophy, and Inspiration. Learn to look in new directions to find inspiration for your style, to help keep things fresh and updated while creating your own unique vision.
Simple Lighting and Posing. Good studio children’s work doesn’t have to look stiff and unnatural. Learn techniques to help make your studio light work look more like natural light and how to create clean, well-lit and posed baby and child images without losing the spontaneous feeling that is so popular right now. We will be working with one light and a reflector, and adding on an additonal accent light.
Outdoor Lighting and Location Choice. Making your life easier and shortening your post-production time by learning what to look for in a location. Using just "natural" light, adding a reflector, when you need fill flash and how to add it, and how using your strobe outdoors for family portraits can help take your outdoor portraits to the next level.
Shooting for Style: Lighting, Posing, and Simple Set Design to Promote Your Look. Find inspiration in new places! How to use what you see around you to help define your style and build unique but simple sets.
Tips and Tricks for Maternity and The First Year. Create images your clients will fall in love with and talk about all year long. Poses. lighting, and hints for some difficult to photograph ages, families, and techniques for making expectant moms look their best.
Pricing for Profit. No, it's not just guesswork. A step by step process for determining your break even point, and what you need to make to survive.
Creating Your Brand. It's about more than just a slick logo. Learn how the way you present yourself sets you apart from the rest of the pack.
Baby Plans: Little Blessings, Big Rewards. Your baby plan doesn't have to be a pain! Learn how to organize your program to offer good benefits to your clients without giving away the studio.
Relationship, Community and Web Marketing. Want to know how to find and keep those ideal clients? Learn simple, effective, and inexpensive ways to promote your business and your style to your target market.
